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Mainetti announces partnership with Superdry

Mainetti proudly partners with premium fashion brand Superdry, helping them to help reach their ambitious recycling goals.

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21 February 2020

A Better Way to Brand

Mainetti subsidiary, Reca Mainetti, proudly partners with an iconic American designer to develop one of the most sustainable branding and packaging programs in the fashion industry. This socially conscious womenswear…

23 February 2020

Creating a New Standard

Mainetti partnered with one of America’s largest and most enduring department stores to enhance the consumer experience. We designed a new size marker that would work with the entire range of metal hook GS1/VICS compliant hangers. In doing so, consumers were able to easily identify their preferred garment sizes in seconds without the hassle of searching each article label individually. These size markers were specifically designed to be easily legible yet inconspicuous, available globally for attachment at the garment source, and readily recyclable. Although they were not a standard when introduced, the size marker’s popularity expanded and is officially listed as part of the GS1/VICS floor ready guidelines. Mainetti’s heritage is based on design, engineering, and innovation. We are eager to work with any like-minded customer around the world to brainstorm and commercialize ideas to enhance the consumer experience and deliver more cost effective and revenue generating ideas for our retail partners.

7 June 2021

Mainetti announces partnership with Superdry

Mainetti proudly partners with premium fashion brand Superdry, helping them to help reach their ambitious recycling goals.